Section 4: Outreach
When community organizers say “outreach” they usually mean efforts to bring their message to new people and to bring new people into their activities and organization. It’s an imprecise word for critically important work.
Organizing is, at its core, about working with people. As organizers we believe that change is possible and – most importantly – that when people are informed, motivated, inspired and equipped with the necessary tools they can be the active agents of making that change. With this as our foundation, we quickly come to the question of how we connect with people. And that’s what outreach is all about. It might be better to call it reaching out and not outreach. Whatever we call it, there are some basics that need you need to keep in mind.