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As a parent, I know that every time my kids walk down the aisle at our neighborhood deli they are confronted with more bad choices than good ones. It’s an uphill battle that is taking a terrible toll on families across this city—and no one will pay a higher cost than our children if we fail to act. Mayor Bloomberg understands that we are losing the fight against obesity and it is time for a new approach. I commend the Mayor for recognizing this public health crisis and taking it head-on.

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